If someone had told me a year ago that I’d be whipping up products in my dressing gown, with a coffee in one hand and Canva in the other, I’d have laughed.
But here we are.
Step 2 on my road to £5K a month = Digital Products. Catch step 1 HERE…
AKA: Things you make once and sell forever.
So if you’re tired of trading your time for money, always the default parent, and wish your brain could just start printing cash……. I’m here to show you how.
💡 What Are Digital Products?
They’re products you create once (like a PDF, ebook, planner, template, checklist… basically anything that’s downloadable), and then sell to as many people as you like, over and over again.
No packaging. No post office queues.
Examples:
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Meal planners for busy mums (yes please)
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“Get Sh*t Done” to-do lists
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Budget trackers
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Instagram templates
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Mindset journals
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Kid’s reward charts
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“Mum, I’m bored” printable activity packs
Whatever you’ve Googled recently out of desperation, someone out there is also Googling. So if you solve a problem — boom. Digital product time.
✨ Why I’m Obsessed
Let me break it down:
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Passive income – You create it once and it sells while you nap (or catch up on laundry).
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No stock, no stress – Unlike selling on Vinted, there’s nothing to store or ship.
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Crazy profit margins – You’re not buying anything physical to sell. It’s all your brain + a Canva free account = 100% profit (Stan Store takes a teeny tiny fee, but worth it for how easy it makes things).
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You become the expert – Even if you don’t feel like one yet. If you’ve figured something out that helped you, someone else wants it too.
🛠️ How I Make Mine
Here’s my no-fluff, behind-the-scenes guide
🔹 Step 1: Pick Your Product Idea
Think of what people need or what you’ve searched for yourself. What problem can you solve?
Start with one of these questions:
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What do people ask me for help with?
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What do I wish I had when I was struggling with XYZ?
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What would save someone time/money/sanity?
✨ Pro tip: Don’t overthink it. Your first product doesn’t need to be perfect — it just needs to exist.
🔹 Step 2: Open Canva
If you don’t have a Canva account yet — get on it. It’s FREE, fun, and idiot-proof (I’m speaking from personal experience).
Go to: https://www.canva.com
Once inside:
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Choose “A4 Document” or whatever suits your product.
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Use one of their pre-made templates, or start with a blank canvas. You can search for ideas in the search bar.
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Add your branding (colours, fonts, logo if you have one…)
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Write the content, make it look pretty — and remember: done is better than perfect
🔹 Step 3: Save It As a PDF
Once you’re happy with your creation:
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Click “Share” > “Download”
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Choose PDF Standard or PDF Print (if they’ll print it out)
Congratulations! You’ve made a digital product!
🔹 Step 4: Upload to Stan Store
Now this bit is magic. You don’t need a website, tech skills, or even a full cup of coffee.
Stan Store is your new best friend. It’s like your own little digital shop front – super simple, no faff.
And YES, here’s my special link that gives you 2 weeks FREE to try it out:
👉 Click here to start your free Stan Store trial
Here’s what to do:
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Sign up and set up your Stan Store
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Click “Add Product” and choose “Digital File”
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Upload your PDF
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Set a price (I started with £4.99 and tested from there)
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Write a snazzy product title and short description
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Add an image (use Canva again for this – I do!)
Now it’s LIVE. You have a product you can post about on TikTok, Insta, Facebook, email… or all of the above. People click. They buy. You get paid.
🔹 Step 5: Tell People About It (Repeatedly)
Don’t just post once and ghost. Talk about it. LOTS. Make it a thing.
Ideas:
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“I made this to help other mums like me stay organised during the chaos”
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“I used to be a hot mess until I created this meal planner. Now I’m just a warm mess, but at least dinner’s planned.”
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“You don’t need to spend 2 hours on Pinterest. I made the thing for you!”
🎉 Real Talk: You Can Totally Do This
I made my first digital product in an afternoon, while my daughter was at dance class. I even geeked out and started to really get into it. I loved creating it which was a lovely feeling actually. Getting my teeth into something for ME. It wasn’t fancy. But it sold. And every time it sells again, I do a little happy dance (sometimes literally). Even in the office, my watch will send me a notification and I smile.
Even better? I’ve now got a mini collection of digital products in my Stan Store — each one doing its thing quietly in the background, like a well-behaved toddler (a rare breed, but we can dream). They’re helping real people and helping me inch closer to that £5K/month goal.
So if you’re sat there wondering if you could actually do this — the answer is yes.
If you’ve ever made a spreadsheet, written a checklist, or organised anything in your life — congrats, you’ve got digital product potential.
You’ve got skills. You’ve got stories. And with a little help from Canva and Stan Store, you’ve got a digital shop just waiting to be born.
Now go on — open that Canva tab, grab a snack, and start building that passive income stream like the multitasking queen you are 👑
P.S. Don’t forget — you can try Stan Store free for 2 weeks using my link right here
Hi Sarah – This really is such an informational post. I have been toying with the digital product idea for such a long time, and it might be just time to start. I think I might be stuck in step one that you identified in this post as I’m not quite sure what to offer. This post gives me a good starting point of ideas to consider. Also, I’ve had Canva for some time. I just need to learn how to utilize it better. Thanks for keeping it simple for somebody like me. Cheers to your constant success
I’m gonna look in to this
yo earn extra money
Please do! Let me know if I can help in anyway x
Hi, I’ll send you some ideas that you can do. I can already thing of 10 while I type this!
This one had me nodding and strategizing. I’ve been deep in creation mode lately, building and testing daily, and this post validated so much of what I’ve been doing—especially keeping things simple, useful, and aligned with real-life problems people are trying to solve. Loved the reminder to talk about it more than once (working on that part!). Thanks for sharing the behind-the-scenes in such a refreshingly honest way.
Well done for being in creation mode! I know the path I want to take, I just don’t seem to have the hours in the day. My fingers need to move faster on this keyboard!
I totally love this Sarah!
The first thing that came to mind was how this is putting another stream of income into my bread basket! (remember how Dean talks about having as many of them as possible?).
The other fact is pretty much the great part of “leave it and count your money” part that I totally love – and of course, the fact that it’s pretty much 100% profit! Talk about a win-win.
Thank you for bringing this to everyone; we all need that other “kick in the derrière” to get us to 5K a month!
You’re right! It is another income stream and it really helps the monthly income. Multiple streams of income really help. Let me know if I can help with anything.
Sarah, this post gave me a real boost of motivation. I’ve been building my affiliate business while juggling a full-time job and documenting my own fitness journey on TikTok, so the idea of creating something once and letting it sell passively is exactly what I need. I’ve used Canva for making lead magnets and social media posts, but I hadn’t thought about turning those into paid digital products. I’ll be trying this with a few ideas I have. Thanks for breaking it all down so clearly, it finally feels doable. Atif
Hi Atif, please reach out if I can help in anyway. I’ve found that they really help boost the income.
Hey Sarah, Love this post! It’s like a pep talk and playbook in one. Your digital product ideas, like those meal planners and activity packs, are great for solving real problems, I’ve been tweaking similar ones myself for my audience. The Canva-to-Stan Store pipeline you laid out is exactly the kind of no-nonsense system people are looking for. I’m already picturing a new printable checklist to add to my own shop, maybe something for content planning since I’m always juggling that. Thanks for the Stan Store trial link. I have been curious about Stan Store because a lot of people use it, but since I have AS I didn’t want to pay for something else. Thanks!
Meredith
Meredith recently posted…Best Affiliate Niches in 2025: From Stuck to Unstoppable
Thanks Meredith, I’ve found digital products really good and I really enjoy when people buy them and get in touch to say how much they’ve helped. A really good way to boost the income! x
Since I’m fully immersed in my Dear Boomers Community, I am going to pass on your offer, but I appreciate the offer!! Loving reading the comments here and as I’ve mentioned before, I love your writing style. The way you describe motherhood is a book in itself. I hope you write one, someday!!!