Let’s be real for a second: building confidence and believing in yourself isn’t about waking up one day and suddenly thinking, “I’m amazing and capable and everything I touch turns to gold.”
Nah. It’s about waking up, cringing at the thought of doing the thing… and doing it anyway.
Cringe is the cost of entry
Here’s the thing they don’t tell you about confidence: it doesn’t show up before you start. It shows up because you start. Confidence is something you build, brick by awkward brick. And yes, a big part of that is pushing through the cringe.
There are two sides to cringe:
- The internal cringe — That uncomfortable, stomach-flipping feeling when you watch yourself back, read your own caption, or post your first video and immediately want to disappear into the floor.
You think, “I sound ridiculous. This is awful. Who am I even trying to be?” - The imagined cringe — That voice in your head making up what other people might be saying:
“She’s so awkward.”
“Who does she think she is?”
“Ugh, embarrassing.”
But let me tell you something: most people aren’t thinking those things. Most people are too busy cringing at their own stuff. And the few who might laugh? They won’t be laughing in two years when you’re still going and they’re still sitting on the sidelines.
Being bad is part of getting good
If you want to get good at something — anything — you’ve got to immerse yourself in it. You’ve got to allow yourself to be bad at it first.
That’s not failure. That’s the process.
Every person you admire started somewhere. No one shows up magically brilliant. They got better by doing. By showing up. By pressing publish. Again and again. And again.
I know this because I’m going through it right now.
My first TikTok? Oh wow. It was painfully awkward.
But I left it up. Because it’s proof. Proof I started. Proof I didn’t give up. And honestly? I’m so much better now than I was back then — and I’m still just getting started.
I still get nervous. I still cringe sometimes.
But the difference now is… I don’t let that stop me.
Whose life are you living?
Here’s a serious question — and I want you to really sit with it:
Whose life are you living?
Are you living yours — or the version you think is acceptable to others?
Because here’s the truth: you only get one shot at this life.
One.
There’s no redo. No practice round.
If something’s been sitting on your heart — a dream, a business, a side hustle, a podcast, a YouTube channel, a handmade product — whatever it is… go for it.
You are not past it.
You are not too old, too late, or too behind.
You can still do whatever you want. You just need the confidence to start — and the grit to keep going through the cringe.
I’ve got your back
If you’re ready to start your online business but don’t know where to begin, I’ve created a step-by-step guide for beginners that breaks it all down — no fluff, no overwhelm, just action.
And if you want someone to actually talk it through with, I offer 1:1 chats to help you get started in a way that works for your life, your schedule, and your goals.
Started a new channel? Launched a new page?
Message me — I want to hear about it. I’ll be your biggest cheerleader because I know how much courage it takes to put yourself out there.
Final thoughts: You can do this
If no one’s told you today:
You can do this.
You’re not weird for wanting more.
You’re not silly for trying.
You’re not alone for feeling awkward.
You’re brave. You’re capable.
And you’re just getting started.
So go. Do the thing. Cringe and all.
And remember — in two years, you’ll look back and smile, thinking,
“I’m so glad I didn’t wait.”
Ready to start?
👉 Grab my free beginner’s guide
👉 Book your 1:1 chat
👉 Or just send me a message — I’d love to hear your story and help you move forward.
You’ve got this. I believe in you.
Now it’s time for you to believe in you too. 💫
Hi Sarah – Cringe is the perfect way to describe that horrible feeling when you are scared not only of what you have done but what others may think about what you have done or are about to do. If we are honest, we all cringe at times and have those moments of doubt. Getting past the cringe is so important. I have been on that path for the last two years since I left my 9 to 5 and I am in process of discovering myself in my new business ventures. I have also discovered that I’m not alone and have others in a very important support group to help me get past the cringe. I love what you are doing and how you have identified your niche and work so hard to get past that feeling of self-doubt and understand that success is attainable on your own terms. Excellent post and have a wonderful week!
Cringe IS the perfect word! I’ve only recently listened to my videos and I’ve done them almost everyday for more than a year! But I need to know where and how to improve. And the only way to do this is the watch those videos- objectively! It’s a process of becoming myself, in a spirit of service!
Well done with your YouTube Kate! It’s all a process and I’m glad we are in it together x
Love this so much, Sarah. The cringe *is* the price of entry — and honestly, if you’re not cringing a little, you’re probably not growing. Here’s to showing up awkwardly and doing it anyway!
Showing up and doing it away is the perfect mantra! The benefits with shine through one day x
Sarah, I started a new TikTok channel recently, and my early videos felt awkward and clumsy — I nearly deleted them. But I left them up because I knew they were part of the process, just like when I started my blog and email list with barely any views. Every day I still cringe a little, but I keep showing up because I’ve promised myself to earn $10k/month and document the journey, no matter how messy it feels. Thanks for the reminder that confidence comes after the cringe. You are doing great!
I’m so pleased you didn’t delete your videos. It’s always good to look back on them and see how far you’ve come in your journey. Keep showing up and the cringe will dilute! Im here to support x
Hey Sarah!
This was such a refreshing and motivating read! I love how you broke down the whole concept of “cringe,” it really gave me a new perspective on those uncomfortable moments. It’s so easy to get caught up in self-doubt or worry about what others might think, but your reminder that it’s part of the process really helps put things into perspective. I’m definitely taking this to heart and pushing through those awkward moments because, like you said, that’s how we grow. Thanks for the encouragement, it’s exactly what I needed to hear today!
Meredith
Meredith recently posted…Spot Online Money-Making Scams in 2025: Stay Safe
I feel this daily. Some days I’m too busy to feel the cringe with my videos others I overthink everything! Completely get it but we’re in this together x